Online video - Statistics & Facts
Statistics and facts about online video usage
Online video consumption is one of the most popular internet activities worldwide. According to recent industry data, online video penetration has is near universal in a number of leading online markets with South Korea leading at a 96 percent online video usage reach. In 2015, the number of digital video viewers in the United States surpassed 200 million. The most regularly watched categories of U.S. online video viewers were funny videos, movie trailers and music videos.
Current market data states that 25 percent of global internet users consume online video every day, with 24 percent of U.S. internet users doing so. Google Sites, which include YouTube, are ranked at the top of U.S. online video properties, currently attracting a steady minimum of 160 million unique viewers per month. Other popular U.S. video sites are Yahoo! Sites, VEVO and NDN, which stand out due to user engagement or number of streams. With the increasing usage of mobile device such as smartphone and tables, the current worldwide mobile video traffic is also estimated to amount to 1.46 million TB per month. The number of mobile phone video viewers in the United States is projected to reach 137 million in 2019. Currently, viewers aged 18 to 24 spend the most time on smartphone video content - 36 minutes per week.
Apart from popular video content platforms, several video-on-demand companies have made their name in the area of paid streaming content with Netflix being the most prominent example. Netflix’s 2014 revenue amounted to 5.5 billion U.S. dollars. Netflix's percentage of peak period downstream traffic in the United States during the second half of 2015 was found to be 37 percent. The company also started to produce original content - popular Netflix Originals include critically acclaimed drama series such as House of Cards, Orange Is the New Black and two Marvel properties featuring heroes Daredevil and Jessica Jones. Other popular SVoD providers in the United States are Amazon Prime Video and Hulu. In total, 37 percent of TV viewers in the United States use streaming services to watch digital video content on their TV.
Digital video advertising has also been a growing trend in the United States and is projected to reach 14.38 billion U.S. dollars in 2019. Viral video marketing, as well as online video sharing are two important factors in the quickly expanding market. Overall, the percentage of U.S. video advertising as share of total online video consumption from July 2010 to March 2014 grew from 9.8 to 38.1 percent.
|Mobile Video & Video on Demand (VoD)||Values||Statistic|
|Mobile video revenue in the U.S.||$2,298m||Details →|
|Number of mobile video viewers in the U.S.||107.1m||Details →|
|Netflix's annual revenue||$6.78b||Details →|
|Advertising and Marketing||Values||Statistic|
|Online video advertising spending in the U.S.||$6.42bn||Details →|
|Number of subscribers to Red Bull's YouTube channel||4.79m||Details →|
- Mobile phone video viewers in the United States 2013-2019Mobile phone video viewers in the United States 2013-2019
Number of mobile phone video viewers in the United States from 2013 to 2019 (in millions)
- Leading U.S. video properties 2015, by unique viewersLeading U.S. video properties 2015, by unique viewers
Most popular online video properties in the United States as of November 2015, ranked by unique viewers (in millions)
- Consumer internet video traffic via fixed-line connections 2014-2019+Consumer internet video traffic via fixed-line connections 2014-2019
Global consumer internet video traffic via fixed-line connections from 2014 to 2019 (in petabytes per month)
- Digital video viewers in the United States 2012-2020+Digital video viewers in the United States 2012-2020
Number of digital video viewers in the United States from 2012 to 2020 (in millions)
- Share of internet users who watch online videos 2014, by countryShare of internet users who watch online videos 2014, by country
Percentage of internet users who watch online video content on any device in 2014, by country
- Fastest viral VEVO videos based on number of views in 24 hours as of 2015Fastest viral VEVO videos based on number of views in 24 hours as of 2015
Fastest viral videos as of October 2015, based on number of views in 24 hours after upload (in millions)
- Daily online video usage in selected countries 2014Daily online video usage in selected countries 2014
Percentage of internet users in selected countries who watch online video content every day as of June 2014
- Online video: most popular smartphone video apps in the United States 2014Online video: most popular smartphone video apps in the United States 2014
Most popular smartphone video content apps in the United States in March 2014, sorted by reach
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