Statistics and facts about online video
by Jessica Kril
Online video consumption is one of the most popular internet activities worldwide. In 2011, video content viewed on any type of device
was viewed by 92 percent of internet users. The most regularly watched categories
were music videos and clips that users had uploaded to sites like YouTube.
• Average number of videos watched per PC video viewer
As of 2012, approximately 169.3 million internet users
in the United States watched online videos. The most popular video property in the United States is YouTube, currently attracting a steady minimum of 150 million unique viewers per month. Other popular U.S. video properties are Yahoo!Sites, VEVO and NDN, which stand out due to user engagement or number of streams.
• Number of unique video viewers to U.S. online video properties
• Most popular online video content properties in the United States, ranked by user engagement
• Most popular online video platforms in the United States, ranked by number of total streams
Apart from popular video content platforms, several streaming media companies have made their name in the area of paid streaming content; Netflix and Hulu being the most prominent examples. In 2011, Netflix users preferred to access movies
whereas Hulu users tended to use their service to watch TV shows. Netflix’s 2011 revenue
amounted to 3.2 billion U.S. dollars.
• Netflix online traffic volume in the United States, by percentage of peak period downstream traffic
• Preferred media content of U.S. Netflix and Hulu video platform users
Video advertising has also been a growing trend in the United States and is projected to reach 8.04 billion U.S. dollars in 2016. Viral video marketing, as well as online video sharing are two important factors in the quickly expanding market.
• Worldwide online video advertising spending forecast
• U.S. video advertising as percentage of total online video consumption