Netflix - Statistics & Facts

Netflix - Statistics & Facts

Statistics and facts about Netflix

2014 was a monumental year for Netflix. This once modest DVD-by-mail service limited to the United States expanded its streaming video service worldwide. In 2013, Netflix’s annual revenue reached 4.37 billion U.S. dollars marking a huge rise from 150.8 thousand dollars in 2002. In 2014, however Netflix could no longer afford to rely on its DVD subscribers as numbers dropped to 6.26 million in the first quarter. This is a drop of more than half since the third quarter in 2011 when there were an estimated 13.93 million DVD subscribers.


Netflix has monopolized the market for subscription video on demand (SVoD) services in the United States. In the second quarter of 2014, Netflix had more than 36.24 million streaming subscribers in the United States alone. A survey of over 30,000 households in the United States determined that in the second quarter 2014, Netflix’s SVoD penetration rate was 30 percent. This share was more than twice that of its competitors Amazon Prime and Hulu Plus. September 2014 saw the beginning of a six week roll-out into Europe beginning with France, German, Belgium and Switzerland. By 2020, it is forecasted that Netflix’s penetration rate will be 30 percent or more in countries including Canada, Argentina, United Kingdom, Brazil, Germany and France.

Apart from geographical reach, the content available from Netflix has also been an important area for expansion. In the fourth quarter of 2013, the monthly cumulative time spent with Netflix video content totaled 12.11 billion minutes. From 2013, exclusivity moved to the forefront of Netflix’s agenda. An announcement was made in September 2014 that Netflix, in an unprecedented deal with IMAX and The Weinstein Company, would debut the sequel to the 2000 Oscar winning film ‘Crouching Tiger, Hidden Dragon’ simultaneously on their platform and on the big screen.

Aside from original movies, Netflix has made the move into original TV series. The political drama ‘House of Cards’ starring Kevin Spacey and Robin Wright marked Netflix’s first foray into original programming in 2013. A year later in 2014 it was followed up by the female-prison based comedy ‘Orange Is the New Black’. The success of both shows can be measured by their recognition at the 2013 and 2014 Primetime Emmy Awards which recognizes excellence in the television industry. In 2014, Netflix original programming received 31 nominations and went on to win 13 awards in categories for acting, directing and casting, which cemented Netflix’s place in the television industry amongst the likes of HBO, NBC and Showtime.

Picture: Netflix

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