Netflix - Statistics & Facts

Netflix - Statistics & Facts

Statistics and facts about Netflix

Netflix is a streaming media provider based in the United States. The company, which started as a small DVD-by-mail service in the U.S., has expanded its streaming video services worldwide in the last few years. In 2015, the number of paying Netflix subscribers worldwide was at about 70 million, with just over 26 million subscribers located outside of the U.S. It is estimated that, by 2020, there will be over a hundred million non-U.S. Netflix subscribers worldwide. By 2020, Netflix’s penetration rate is forecasted to be around 35 percent in many countries such as Canada, Argentina and the U.K. Netflix’s global expansion has a direct impact on its annual revenue, which rose from 500 million U.S. dollars in 2004 to 5.5 billion U.S. dollars in 2014.


Despite the growth of its global services, the United States is still the most important market for the provider. With strong presence in major cities such San Francisco, Los Angeles, Washington D.C. and New York, Netflix dominates the market for subscription video on demand (SVoD) services in the country. In the second quarter of 2014, Netflix’s SVoD penetration rate was 30 percent, while its competitors Amazon Prime and Hulu Plus penetration rates were 12 percent and seven respectively. Netflix had 43.18 million streaming subscribers in the United States alone, as of the third quarter of 2015. Overall, subscribers in the U.S. are attracted to the streaming service due to its convenience of on-demand streaming programming, its cost effectiveness and the wide range of content offered by Netflix. Original programming was also pointed out as one of the leading reasons to subscribe to Netflix.

Original programming has helped Netflix secure its place in the industry amongst television giants such as HBO, NBC and Showtime. Netflix has made a move into the distribution of original TV series in 2013 with the political drama ‘House of Cards’, starring Kevin Spacey and Robin Wright. The series, renewed for the fourth season, is one of Netflix’s biggest successes in original programming. The female-prison based comedy ‘Orange Is the New Black’, the documentary ‘The Square’, the series ‘The Unbreakable Kimmy Schmidt’ and ‘Narcos’ are some examples of well-received original programs distributed by Netflix. In 2015, Netflix original programming received 34 nominations, the highest number to date for the streaming media provider.



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