Statistics and facts about car brands
Brand value is of great importance in the automotive industry, and consumer awareness is crucial for the success of automobile manufacturers. In 2012, German car manufacturer BMW (Bayerische Motoren Werke AG) had the highest brand value
. The brand's value was estimated at around 25 billion U.S. dollars in 2012. With a value amounting to nearly 22 billion U.S. dollars, Japanese car brand Toyota was ranked second that year. Mercedes-Benz, the main brand of German automotive group Daimler, took third place with a brand value of around 16 billion U.S. dollars.
The world's best-selling car brands include Toyota,
Volkswagen, and Ford. Toyota’s car sales are projected to exceed 8.5 million vehicles
in 2015. U.S.-based Ford
is expected to see sales reaching 6.2 million, whereas Volkswagen sales are expected to come in slightly under that at around 6 million.