Most valuable brands within the automotive sector worldwide as of 2016, by brand value (in billion U.S. dollars)

This statistic shows the most valuable automotive brands worldwide in 2016, based on brand value. The Toyota marque was ranked as the world's most valuable car brand in 2016, with a brand value of about 29.5 billion U.S. dollars.


Most valuable car brands worldwide

In 2016, the ranking of the world’s most valuable car brands was topped by Toyota. The brand is a subdivision of the Toyota Motor Company, which was founded in the late 1930s. The Japanese manufacturer is one of the largest companies within the global automotive industry. It is active in a variety of segments, including SUVs and crossovers, trucks and motorcycles. Furthermore, Toyota invests heavily in the research and development of hybrid electric vehicles, as well as plug-in and full-electric vehicles. In addition to its operations in the automotive manufacturing industry, Toyota is involved in various other areas, including robotics and aerospace projects.

Beside Toyota, automotive brands such as BMW, Mercedes-Benz and Ford also made it into the list of the most valuable car brands worldwide. Germany’s Mercedes-Benz (a division of Stuttgart-based car and truck maker Daimler) manufactures luxury and crossover automobiles, buses and trucks. In 2015, the car manufacturing subdivision, Merecedes-Benz Cars had total revenue of around 83.8 billion euros.

In 2016, the scandal-stricken Volkswagen Passenger Car brand fell out of the list, while Tesla made it into the ranking for the first time. Of the Big Three U.S. automakers, General Motors and Chrysler sell automobiles under a variety of brands, while Ford sells vehicles under its namesake Ford brand and the Lincoln brand. The Michigan-based company reported having sold more than 6.6 million Ford and Lincoln vehicles worldwide in 2014. That same year, Ford’s revenue amounted to just under150 billion U.S. dollars.

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 Brand value in billion U.S. dollars
Toyota 29.5
BMW 26.84
Mercedes-Benz 22.71
Honda 13.2
Ford 13.08
Nissan 11.48
Audi 9.5
Land Rover 4.73
Porsche 4.44
Tesla 4.44
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