Advertising spending in the United States is expected to increase by 4.9 percent to almost 166 billion U.S. dollars in 2012, compared to 158.3 in 2011. Television will continue collecting the largest part of the expenditure but online advertising is catching up and is projected to record the highest growth rate among all media – 16.6 percent.

The most important facts and statistics at a glance:

Trust in various types of advertising in North America in 2011

Social media marketing expenditure in the United States from 2011 to 2016

Advertising spending in the United States from 2010 to 2016

Companies which spent most money on advertising in the United States in 2011

Online advertising spending in the United States from 2010 to 2016

Market share of the largest online advertising providers in the United States from 2009 to 2012

In 2011, the United States was the largest advertising market in the world and according to forecasts, it is also expected to top the list in 2014. The U.S. is home to the most creative advertising agency network in the world – the BBDO, which was awarded the title by Donald Gunn and Emma Wilkie, authors of the famous Gunn report and by the marketing quarterly “Directory”. Photo: sxc.hu / topfer

• • Overview of the market
  • Traditional media
• • Digital advertising
  • Advertising consumption