Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2023

Published by
J. G. Navarro,
Oct 9, 2023

During a study among marketers in the United States published in September 2023, targeting the right people at the right time stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising, being listed by roughly two-thirds (or 67 percent) of respondents. Within traditional out-of-home advertising, increasing brand awareness dominated the ranking, with 54 percent.

Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of September 2023

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Release date

September 2023

Region

United States

Survey time period

as of September 8, 2023

Number of respondents

200 respondents

Supplementary notes

The source does not specify the survey type or date.

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Overview

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Digital out-of-home

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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