Factors influencing the choice of 3rd-party data provider in North America 2022

Published by Statista Research Department, Nov 13, 2023
During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received 4.45 point on a scale from 1 to 5.

Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022

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Release date

December 2022

Region

North America

Survey time period

as of December 2022

Number of respondents

n > 400

Special properties

among media strategists, planners and buyers who worked on programmatic campaigns

Supplementary notes

The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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