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Data for marketing & insights teams

The full picture of your audience, with answers you can defend

From consumer behavior to market forecasts, Statista gives you the verified intelligence to build sharper strategies, stronger briefs, and executive-level recommendations grounded in data you can stand behind.

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Used by marketing & insights teams at 30K+ businesses worldwide

  • Google
  • Samsung
  • PayPal
  • Telekom
  • Adobe
  • P&G

Most marketing teams already have data—the problem 
is the hours spent on verification


Every brief brings the same loop: pulling from multiple tools, reformatting exports, and verifying sources before
anything can go in front of a client or leadership. Statista brings market context, consumer intelligence, and verified data
together—so your team spends less time sourcing and more time making smart decisions.

Success Story

“Statista provides us with exceptionally detailed information and comprehensive analyses, empowering us with a 360-degree view on markets.”

Lim Ying, Founder, Splash and Drips Marketing

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Consumer insights for marketing

Trusted consumer data for your briefs

Consumer Insights gives marketing, brand, and insights teams access to survey data on 15,000+ brands across 32 active markets—based on 3M+ consumer interviews annually. Build, compare, and export audience profiles in one workflow.

  • Track brand awareness, consideration, and usage—and benchmark against competitors across markets
  • Build target audiences using AND/OR logic across thousands of variables
  • Export analysis-ready outputs structured for your decks and reports
  • Ask a plain language question in Consumer AI and get a sourced, citable answer

Explore Consumer Insights

Statista Consumer Insights interface showing an AI-powered query — "How does Gen Z decide what to buy in the U.S.?" — alongside a bar chart comparing Gen Z and general population eCommerce behaviors, and a data callout revealing that 61% of Gen Z in Germany discover products via social media.

Market Insights & Statistics

Know the market before you start the meeting

Statista's Market Insights covers 1,000+ markets across, with up to ten years of historical data and five-year forecasts. Pair that with 1M+ statistics across 80,000+ topics, and your team has the market context to back any strategy conversation.

  • Forecast market size and growth opportunities across 170+ industries with up to ten years of historical data
  • Track category trends, ad spend benchmarks, and macroeconomic indicators across geographies
  • Cite verified statistics with full source attribution—ready for any deck or report
  • Blend market forecasts with consumer survey data for the full picture

Explore our market intelligence

Research AI & Statista+

From question to strategy—without the usual detours

Ask Research AI a question, get a sourced answer, and move forward. When existing data isn't enough, Statista+ delivers bespoke research and data-driven content built around your specific brief.

  • Use Research AI to get fast, defensible answers to market and consumer questions
  • Order custom market research, segmentation studies, or audience deep-dives with Statista+ Research
  • Turn findings into thought leadership, whitepapers, infographics, or strategy assets
  • Go from a brief to a board-ready output, without an agency in the middle
Laptop screen showing Statista+ webpage reading ‘Get tailored solutions for your data needs’ with a smiling businesswoman, a floating 'Research AI by Statista' chat box, and decorative sparkle icon.

Success Story

“Statista's Consumer Insights help us to better understand consumers and to assess market potential more precisely—even on an international level.”

Anja Reinhardt, Head of Brand Management, asambeauty

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STATISTA CONNECT

Verified data, inside the tools your team already uses


Statista Connect brings market and consumer intelligence directly into your AI workflows, 
internal tools, and data pipelines via API.

Statista Connect connecting Statista's trusted data into various applications, like Canva, Langdock, Microsoft 365 Copilot, and Perplexity

Why marketing & insights teams choose 
Statista as their intelligence layer

Human-verified, AI-accessible data

Data points on Statista are checked by one of 300+ expert researchers before they reach you. Research AI gives your team a natural-language entry point into that verified intelligence.

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From analysis to presentation, in one step

Charts, crosstabs, and audience breakdowns from Statista are structured for use, not just display. Export directly into your reporting and presentation workflows, without reformatting.

Your stack with our data

Statista Connect brings verified market and consumer intelligence into your AI tools, dashboards, and internal platforms via API—so the answer is always one step away, wherever your team works.

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The data your team needs to back up a claim

Whether your team needs to understand an audience, size a market, benchmark a brand, or build C-suite-proof recommendations, Statista gets you there with the source attached.

Book a demo