Client Success Story
Deutsche Telekom AG is one of the world's leading integrated telecommunications companies, with over 200,000 employees and revenues of more than €100 billion. At that scale, speed and data quality are a baseline requirement. ~2 minute read time.
Deutsche Telekom's internal research team was fielding a constant stream of data requests from across the business. Response times grew, capacity for deep research shrank, and employees were left waiting for answers they needed fast. The bottleneck wasn't a lack of curiosity. It was a lack of access.
With Statista, Deutsche Telekom created a company-wide self-service research capability. In 2022 alone, employees saved over 24,000 hours of research time, freeing the internal team to focus on work that actually requires their expertise.
— Marco Ottawa, Senior Expert, Customer Insights, Deutsche Telekom
When every data request routes through one central team, something breaks. At Deutsche Telekom, that meant long wait times, limited capacity for in-depth work, and employees making decisions without the data they needed.
Direct access to Statista changed that.
Employees across the organization could find statistics, reports, dossiers, Consumer Insights, and competitive intelligence independently — without raising a request or waiting for a briefing. The platform became both a daily tool and a reference resource for complex questions.
For a company tracking a fast-moving telecommunications market and consumers, that kind of self-sufficiency matters.
Over 24,000 hours of research time saved in 2022 alone reflects the scale of the shift. But the more meaningful outcome is structural: Deutsche Telekom now has a verified data foundation any employee can draw on, whenever they need it.
Because when the right data is one search away, the conversation stops being about where to find the numbers and starts being about what to do with them.
Last updated: February 2023
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