Client Success Story
i-dac Bangkok, a full-service digital agency in Thailand, helps clients connect with audiences across the entire digital marketing spectrum. From media planning to strategic consulting, i-dac relies on Statista to strengthen its research foundation, reduce time spent sourcing data, and validate assumptions with reliable, ready-to-use insights.
Before Statista, i-dac teams relied on a mix of primary research, internet searches, and siloed data tools for media planning. The result: fragmented insights, inconsistent credibility, and slower workflows. With clients needing data-backed recommendations, i-dac sought out a solution that could elevate their media planning with credible and efficient research foundation.
Statista has become i-dac’s go-to market research platform for fast, verifiable, and relevant insights—powering smarter decisions across teams. From the first client pitch to post-campaign analysis, i-dac uses Statista’s trustworthy data to get reliable market overviews, explore audience behaviors, back up their recommendations, and most importantly: win clients.
– Wannissorn Posil, Deputy GM
For Deputy GM and media planning expert Wannissorn Posil and her team at digital agency i-dac Bangkok, solid media planning starts with a deep understanding of the market—and that requires reliable data.
“Before subscribing to Statista, when we needed information to support our media plans, we had to search for data from the internet, which could come from both credible sources and personal opinions,” she explains. The result? A disorganized process and inconsistent data quality.
Wannissorn explains: “Even though we had a research process in place, we still lacked the data that could connect and bridge the insights gathered by each team. There was a gap in tying everything together.”
Now, Statista has become the missing puzzle piece in their process.
“Information is traceable and allows us to confidently dive deeper into specific topics,” she tells us.
“With Statista, I can better understand the overall sales and growth outlook of different categories,” Wannissorn explains. “This helps us explain to clients what the market they want to enter looks like—whether it’s a highly competitive ‘red ocean’ or more of a niche market.”
That clarity doesn’t just help define campaign themes—it also sharpens budget planning and media mix. “I use data to help with budget allocation justification. I can better explain why I’d allocated more budget to a certain channel and whether it aligns with the client’s expectations.”
When pitching an automotive brand entering the Thai market, i-dac’s ability to deliver comprehensive analysis grounded in facts helped seal the deal.
“We used Statista to gather insights on the electric vehicle (EV) market in Thailand, including the top brands that were most well-known among Thai consumers,” says Wannissorn.
The data from Statista uncovered a major a key challenge: their client’s brand awareness needed a big boost.
“Based on the most recent data available on Statista, we were able to show the client’s brand had low awareness in Thailand.”
“This insight helped the client clearly understand their current position in the market and highlighted the need to focus on building brand awareness first.”
From there, the team crafted the strategy.
“We used additional data from Statista to explore audience attitudes and to identify ways to drive media awareness—comparing insights among EV intenders, as well as other groups like Internal Combustion Engine (ICE) and Private Passenger Vehicles (PPV) buyers.”
The result? “We won the pitch and brought the client on board.”
Finding the right data for i-dac was not just about quantity, but the breadth of coverage and quality of insights.
“We found that the data from Statista, compared to other tools we had used, is more detailed and more specific for certain categories. Other tools just didn’t offer the same level of coverage,” shared Wannissorn.
That depth allows her team to move faster, with fewer knowledge gaps to fill. “It's much easier for us to directly use the data to support our assumptions without having to do extra analysis or interpretation.”
Statista’s strength is especially clear in i-dac's target verticals. “Statista’s e-commerce data provides better depth, especially for the Thai market. Automotive data is another strong area,” Wannissorn explained.
“We work with various car brands and Statista’s data is quite detailed and well-segmented. This level of detail is especially useful when we need to find data by specific segment or by market.”
Ultimately, the choice to invest in Statista came down to one thing: confidence in the insights. “We decided to move forward with Statista because we believed the platform would help us build stronger assumptions and provide solid evidence to convince our clients,” says Wannissorn.
— Wannissorn Posil, Deputy GM
Statista’s exportable visual formats make data more accessible and presentable, especially when working on tight timelines for their clients. “The way the data is presented—through graphs and different visual formats—also makes it much easier for us to quickly compare and analyze information,” says Wannissorn.
“We really appreciate how easily we can export the data in a ready-to-use format, which saves us a lot of time.”
From Market Insights to infographics, the most-used features are the ones that turn large datasets into clear, actionable plans.
“I often use the Market Insights and consumer-related insights sections because they give me a clear overview of the market and consumer behavior, which are essential for our media planning and strategy,” Wannissorn explains.
“But one of the most valuable features for me is the data visualization. When large amounts of information are displayed in clear, easy-to-understand visuals, it makes our work much easier.”
As Wannissorn sums it up, “Statista has helped us save a lot of time when gathering supporting data. It adds credibility to our work by backing up our assumptions with reliable information and it’s been a great help in planning more effectively.”
“Overall, we’re very happy with Statista.”
Last updated: July 2025
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