Client Success Story
TelevisaUnivision is the largest Spanish-language media company in the world, reaching Hispanic audiences across the U.S. and Latin America. With a mission built around championing the Hispanic consumer, the strength of their client pitches depends entirely on how well they understand their audience. ~2 minute read time.
To win business, TelevisaUnivision needed to make an airtight case for the value of the Hispanic consumer — spending habits, household composition, income levels, category-level behavior. Not all of their data partners could deliver that depth across every category they needed to cover, leaving gaps in the narratives they were bringing to clients.
Statista gave TelevisaUnivision a reliable, comprehensive source for Hispanic consumer insights across categories. Their teams can now build compelling, data-backed pitches that demonstrate the purchasing power and cultural significance of the Hispanic consumer, opening new business and strengthening existing client relationships.
— Angela Perez, TelevisaUnivision
TelevisaUnivision's value proposition is specific: the Hispanic consumer is a powerful, often underestimated market force, and TelevisaUnivision is best positioned to reach them.
Making that case to clients requires more than conviction. It requires sound data.
Spending behavior, household dynamics, income distribution, category-level preferences: the details matter.
A pitch that relies on broad strokes rarely wins the room. One backed by precise, credible audience insights does.
Statista became the source that filled the gaps other data partners couldn't. Whether tracking consumer behavior shifts, benchmarking category trends, or building out audience profiles, the team had a single trusted place to go — and the confidence to put what they found in front of clients.
The result: pitches that don't just tell clients who the Hispanic consumer is, but show them exactly why it matters for their business.
Last updated: October 2023
Get started with Consumer Insights
