Statista Connect Success Story

How a global strategy consultancy brought sourced market data into its AI research

5.4× usage growth · 4,950 unique queries

By connecting Statista Connect to its internal AI research environment, a global strategy consultancy firm gave their consultants market data they can trace, cite and defend in front of clients.

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The challenge

The consultancy was already using AI to speed up research work. The initial workflows focused on the most research-heavy work, such as building pitch decks and running commercial due diligence.

But client-facing work demands more than just a plausible answer. Market figures must be traceable, defensible and relevant to the case at hand. Consultants can’t rely on open-web numbers without knowing where they came from, and they can’t put a figure into a client’s document if they can’t source it.

The solution

The firm integrated Statista Connect into its internal AI research environment, so consultants can reach Statista data without leaving the workflow they already use.

Instead of relying on model memory or open-web search, the workflow retrieves structured data with the source, date, and methodology attached. It also gives teams access to:

market forecasts across industries and geographies
adoption indicators
penetration figures and other comparable Market Insights data.

The results

Now, the consultancy has a repeatable way to combine the speed of AI-assisted research with evidence that can be traced to a verified source, applicable across various use cases.

5.4× growth in usage as consultants built the integration into live case research
4,950 unique queries with minimal repetition, spanning technology, automotive, consumer goods and semiconductors
Market Insights became a core part of the research pattern, with forecasts and indicator data among the most used.

Why it matters

For consultants, an answer is only valuable if it holds up under client scrutiny. Statista Connect brings verified market and consumer data into the AI tools teams already use, so they can move from guesswork to answers they can inspect, cite and defend.

Bring verified market data into your workflows

Connect verified Statista data to the AI tools, applications and workflows your organization already uses. See how it can support market research, commercial due diligence, and pitch development.