Statista Connect Success Story
A multi-brand consumer goods group built a connected research experience for the market, category, and consumer questions that inform their business decisions.
Category research rarely depends on a single data point. Understanding a market often means combining market development, competitive position, channel change, product ownership, and consumer behavior across countries.
When these data points sit in different sources, it’s difficult to form a consistent view of a category. The company wanted a connected and streamlined way to investigate the questions that come across their consumer goods portfolio.
The company integrated Statista data into their existing research experience, creating a single place to explore market and consumer questions.
It combined three types of Statista data:
Instead of treating each question as a separate research task, teams can now look at category performance, market direction, competitive dynamics, retail developments, and consumer behavior in one connected experience.
Within one quarter, the group used its connected research experience to explore questions across its consumer goods portfolio. The volume and variety of questions show how one integration can support ongoing market, category, and consumer research.
For consumer goods companies, understanding where a market stands today is not enough. They need to know how a category is developing, how the competitive landscape is changing, and how consumers are behaving.
Statista Connect makes all those perspectives available inside the research tools an organization already uses, with market and consumer evidence in one place.
Connect verified Statista data to the AI tools, applications and workflows your organization already uses.
Get started with Statista Connect
