Valentine's Day 2018 - The Cost Of Love

Love it or loathe it, Valentine's Day is an important date for the U.S. economy. According to the National Retail Federation (NRF), the average American will spend $143.56 on gifts this year, with total planned nationwide spending $19.6 billion. 55 percent of people are going to celebrate with jewelry ($4.7 billion), an evening out ($3.7 billion) and flowers ($2.0 billion) the top spending categories.