U.S. Valentine's day sales 2009-2020

Planned Valentine’s Day sales in the United States were expected to reach approximately 27.4 billion U.S. dollars in 2020. This is an increase of 6.7 billion dollars in sales from 2019. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.

What do Americans spend their money on for Valentine’s Day?

The most popular gift or experience to give on Valentine’s Day in the United States in 2018 was an evening out. Approximately 5.5 billion U.S. dollars was estimated to be spent on evenings out in this year. Other gifts of experience came in second place with a total spend of around 5.1 billion U.S. dollars. When it comes to the gift recipient, the majority of spending goes on significant others (or spouses) followed by other family members. American consumers are also spending in more unique ways for Valentine’s Day, with some pet owners increasingly splashing out on gifts or treats for their furry friends.

Total expected Valentine's Day spending in the United States from 2009 to 2020

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Release date

January 2020


United States

Survey time period

2009 to 2020

Number of respondents


Supplementary notes

*In 2020 7,267 respondents were surveyed. Equally large sample sizes were used in previous surveys.

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Statistics on "Valentine's Day in the United States"

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