Planned Valentine’s Day spending in the United States was expected to reach approximately 24 billion U.S. dollars in 2022. This is an increase of about two billion dollars from 2021. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.
Are you excited for Valentine’s Day?
When asked whether they were planning to celebrate Valentine's Day in 2022, just over half of U.S. survey respondents stated they would. The number of participants in the United States tends to vary from year to year and is only marginally higher this year, compared to 2021.
What do Americans spend their money on for Valentine’s Day?
In recent years, some of the more popular gifts or experiences to give someone special on Valentine’s Day in the United States were an evening out or jewelry. In 2022, nearly four and a half billion U.S. dollars was estimated to be spent on evenings out across the country. Other gifts commonly given and received, included candy and flowers. When it comes to the gift recipient, the majority of spending was for the buyer's significant other (or spouse), followed by other family members.
Total expected Valentine's Day spending in the United States from 2009 to 2022
(in billion U.S. dollars)
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National Retail Federation. (January 31, 2022). Total expected Valentine's Day spending in the United States from 2009 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total expected Valentine's Day spending in the United States from 2009 to 2022 (in billion U.S. dollars)." Chart. January 31, 2022. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. (2022). Total expected Valentine's Day spending in the United States from 2009 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total Expected Valentine's Day Spending in The United States from 2009 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation, Total expected Valentine's Day spending in the United States from 2009 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/285028/us-valentine-s-day-sales/ (last visited July 02, 2022)
