Valentine's Day

Men Splash More Cash on Valentine's Day Gifts

Of the 1,011 American respondents we asked for our latest Valentine's Day survey, the vast majority, namely 868 people, were planning to present a gift to their loved ones. More men than women were set to buy pricier presents that would cost more than $30 (70.6 percent). Women were going to splash out too, but 11 percentage points fewer (59.6 percent) would spend more than $30 one a gift their beloved. Maybe you shouldn't put a price tag on love anyway!

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This chart shows U.S. respondents who plan to spend following amounts of money on Valentine's Day gifts (in %)

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How much money are you probably going to spend on Valentine's Day gifts?
Are you buying a Valentine's Day gift this year?
Average expenditure on Valentine's Day gifts among male and female consumers in selected countries worldwide in 2021 (in euros)
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Valentine's Day planned average spending on gifts in the United States as of January 2026, by gift recipient (in U.S. dollars)
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Valentine's Day total planned spending on gifts in the United States in 2026, by gift recipient (in billion U.S. dollars)
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Amount of money people intend to spend on Valentine's Day in the United States in 2026

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