Valentine's Day in the United States

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Statista Dossier on Valentine's Day in the United States

This dossier presents a range of statistics and facts about Valentine's Day in the United States. It includes data on sales figures, spending and shopping and behavior, the importance of celebrating Valentine's Day nowadays, and Americans' opinions on love and romance.

Table of contents

    • Americans planning to celebrate Valentine's Day 2021

    • U.S. Valentine's Day sales 2009-2021

    • U.S. Valentine's Day planned spending by category 2010-2021

    • Valentine's Day total planned spending on gifts in the U.S. by recipient 2021

    • Percentage change in Valentine's Day activity spending in the United States 2020-2021

    • Planned spend among Americans on Valentine's Day 2009-2021

    • Impact of COVID-19 on Valentine's Day in North America 2021

    • Planned gift spend among Americans on Valentine's Day by age 2021

    • Planned flower expenditure for Valentine's Day in the U.S. 2010-2021

    • Share of people spending over 100 U.S. dollars for Valentine's Day in the U.S. 2021

    • Valentine's Day planned spending by consumers U.S. by relationship status 2020

    • Valentine's Day spending by relationship length in the United States 2020

    • Expenditure on Valentine's Day gifts in the U.S. by gender 2020

    • Share of consumers buying Valentine's Day gifts in the United States 2021, by gender

    • Where Americans plan to shop for Valentine's Day gifts 2021

    • Gifts Americans are planning to purchase for Valentine's Day by age 2021

    • Gifts Americans are planning to purchase for Valentine's Day by gender 2020

    • Purchasing channel choice of Valentine's Day gifts by gender US 2021

    • Americans who buy "anti" Valentine's Day gifts by age 2021

    • Share of consumers celebrating Valentine's Day in North America 2020-2021, by method

    • Favorite gifts to get for Valentine's Day in the U.S. 2021

    • Planned activity of U.S. consumers for Valentine's Day 2021

    • Share of Americans who believe in true love in 2019

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