iPhone Users Are a Loyal Bunch
Smartphone brand retention is strongest among iOS users. Out of 3,000 people surveyed by WDS in the United States, United Kingdom and Australia, 76 percent stated that they would replace their current iPhone with a newer iPhone model. Samsung and LG came second and third with 58 and 37 percent respectively.
Brand loyalty among smartphone users in India 2024, by brand
Brand loyalty to spirits brands in the United States 2024
Consumers' brand loyalty when buying snacks for their children in the U.S. 2026
Brand loyalty among ice cream consumers in the U.S. 2025
Brand loyalty among new-style tea beverage consumers in China 2025
Financial brand loyalty of high earners in the UK 2024
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