iPhone Users Are a Loyal Bunch
Smartphone brand retention is strongest among iOS users. Out of 3,000 people surveyed by WDS in the United States, United Kingdom and Australia, 76 percent stated that they would replace their current iPhone with a newer iPhone model. Samsung and LG came second and third with 58 and 37 percent respectively.
Brand loyalty to spirits brands in the United States 2025
Loyalty to whiskey brands in Germany 2025
Loyalty to whiskey brands in the United States 2025
Loyalty to whiskey brands in Brazil 2025
Brand loyalty among ice cream consumers in the U.S. 2025
Consumers' brand loyalty when buying snacks for their children in the U.S. 2026
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