The Americans Who Believe in Soulmates

In the land of the ‘Rom-Com’, perhaps it’s no surprise that a majority of U.S. adults are hopeless romantics. According to a 2021 study by YouGov, 60 percent of U.S. respondents say they believe in soulmates.

When looking at the results based on respondents’ relationship statuses, several differences emerge. According to this data, adults who live with a partner (66 percent) and adults who are in a civil partnership (66 percent), are more likely to believe in a soulmate than those who are divorced (52 percent), widowed (61 percent) or married (59 percent). Single respondents, as well as those who are separated but still legally married/in a civil partnership are the least likely to believe in a one true love (49 percent).

Yet, where much of the U.S. still believes in the power of love, a dwindling number is as sold on the idea of Valentine’s Day. According to data from the National Retail Federation, where 63 percent of respondents in the U.S. said they would celebrate the day in 2007, the figure has dropped to only 52 percent this year.