Rise & Dine

While a cup of joe or tea on the go might count as breakfast for some, many residents of the UK and the U.S. potentially favor an early morning meal a little more substantial. This is especially true for weekends, as data from our Statista Global Consumer Survey shows.

57 percent of U.S. Americans and 61 percent of UK respondents like to enjoy breakfast on Saturday as well as Sunday, with 29 and 25 percent, respectively, claiming it was the most important meal of the weekend. When it comes to weekdays, a majority of respondents from the United Kingdom claim to consume cereals, toast with jam or even a full English every day, although the combination of different food items most likely varies. U.S. participants are more reluctant to dig in early on a daily basis with only 42 percent claiming to do so, but the two nations have one thing in common: The share of people never eating breakfast is comparably low.

These attitudes are also reflected in the revenue and productions volumes of connected industry areas. In 2021, the breakfast cereal branch generated an estimated $44 per capita and produced 522 million kilograms worth of the early morning treat according to our Statista Consumer Market Outlook, while the breakfast cereal revenue in the U.S. amounted to $65 per capita and 2.7 billion kilograms.