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Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
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Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*
by Nils-Gerrit Wunsch,
last edited
Aug 22, 2019
Breakfast is often referred to as the most important meal of the day, yet in 2017, nearly one in two Brits said they rarely had time to eat a proper breakfast. Between 2005 and 2017, the highest share of British people found time to eat breakfast during 2009, with 2005 finding the highest share (56 percent) of British adults rushing out the door without having a proper breakfast. One possible negative effect of skipping breakfast can be the disruption of our inner body clock.
Breakfast habits
A little more than two thirds of people in the UK eat their breakfast at home every day of the week. However, eight percent said they did not eat breakfast at home even once in the week prior to the interview. The trend towards healthier food has not spared the British breakfast table and almost two thirds said they changed their breakfast on weekdays to be more healthy. This, together with the high amounts of sugar found in some cereals, may explain the recent drop in cereal purchases. Furthermore, the number of people who heavily rely on cereals for their breakfast is declining.
Cereal brands
Kellogg’s products are the most commonly eaten cereal brand in the UK, although the brand has lost some consumers favor since 2015. Currently the only winners, in terms of consumer numbers on the market seem to be own brand products that are either Tesco products or come from supermarkets not among the big four.
Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*
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by Nils-Gerrit Wunsch,
last edited
Aug 22, 2019
Breakfast is often referred to as the most important meal of the day, yet in 2017, nearly one in two Brits said they rarely had time to eat a proper breakfast. Between 2005 and 2017, the highest share of British people found time to eat breakfast during 2009, with 2005 finding the highest share (56 percent) of British adults rushing out the door without having a proper breakfast. One possible negative effect of skipping breakfast can be the disruption of our inner body clock.
Breakfast habits
A little more than two thirds of people in the UK eat their breakfast at home every day of the week. However, eight percent said they did not eat breakfast at home even once in the week prior to the interview. The trend towards healthier food has not spared the British breakfast table and almost two thirds said they changed their breakfast on weekdays to be more healthy. This, together with the high amounts of sugar found in some cereals, may explain the recent drop in cereal purchases. Furthermore, the number of people who heavily rely on cereals for their breakfast is declining.
Cereal brands
Kellogg’s products are the most commonly eaten cereal brand in the UK, although the brand has lost some consumers favor since 2015. Currently the only winners, in terms of consumer numbers on the market seem to be own brand products that are either Tesco products or come from supermarkets not among the big four.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2005 to 2017
- Number of respondents
- 1178**
- Age group
- 16 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Data represents the share of respondents reporting that the statement "I rarely have time to eat a proper breakfast" applies to them personally 'a lot' or 'a little'.
** 2017 survey. n (2015) = 1009. n (2013)= 1,029. Number of survey respondents from 2005 to 2011 not specified.
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2005 to 2017
- Number of respondents
- 1178**
- Age group
- 16 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Data represents the share of respondents reporting that the statement "I rarely have time to eat a proper breakfast" applies to them personally 'a lot' or 'a little'.
** 2017 survey. n (2015) = 1009. n (2013)= 1,029. Number of survey respondents from 2005 to 2011 not specified.
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Leading breakfast cereal brands in Great Britain 2015-2018, by number of users
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Leading breakfast cereal brands of Kellogg's in GB 2018, by number of users
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Leading Nestlé breakfast cereals in Great Britain 2018, by number of users
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Leading breakfast cereal brands of Weetabix in GB 2013-2018, by number of users
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Breakfast cereal consumption in the UK
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Statistics on "Breakfast cereal consumption in the UK"
- Market overview
The most important statistics
- Supermarket value sales of ambient food in Great Britain in 2018 (in million GBP)Supermarket value sales of ambient food in Great Britain 2018
- Supermarket unit sales of ambient food in Great Britain in 2018 (in million units)Supermarket unit sales of ambient food in Great Britain 2018
- Value of cereal production in the United Kingdom (UK) from 2003 to 2018 (in million GBP)Cereal production value in the United Kingdom (UK) 2003-2018
- Turnover from retail sale of bakery products and cereals (including rice and pasta) in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Bakery product and cereal retail sales turnover in the United Kingdom (UK) 2008-2017
- Annual expenditure on bread and cereals in the United Kingdom from 2005 to 2018, based on volume* (in million GBP)Bread and cereal purchase trend in the United Kingdom 2005-2018
- Consumer spending on bread and cereals in the United Kingdom from 2005 to 2018 (in million GBP)*Expenditure on bread and cereals in the United Kingdom 2005-2018
- Average purchase per person per week of breakfast cereals in the United Kingdom (UK) from 2006 to 2016/2017 (in grams)Weekly UK household consumption of breakfast cereals 2006-2017
- Consumer price index (CPI) of bread and cereals in the United Kingdom (UK) from 2003 to 2018Bread consumer price index (CPI) annual average in the United Kingdom (UK) 2003-2018
- Consumption
The most important statistics
- Average purchase per person per week of breakfast cereals in the United Kingdom (UK) from 2006 to 2016/2017 (in grams)Weekly UK household consumption of breakfast cereals 2006-2017
- How often do you usually eat or buy breakfast away from home?*Frequency of eating breakfast not at home in the United Kingdom (UK) 2018
- Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
- Number of people using breakfast cereals (including porridge/oats) in Great Britain between 2013 and 2018, by user type (in 1,000s)Breakfast cereal usage in Great Britain 2013-2018, by user type
- Number of people using breakfast cereals (including porridge and oats) in Great Britain between 2013 and 2018, by frequency of use (in 1,000 people)Frequency of breakfast cereal usage in Great Britain 2013-2018
- Breakfast brand products
The most important statistics
- Breakfast cereal brands (including porridge and oats) ranked by number of users in Great Britain from 2015 to 2018 (in 1,000s)Leading breakfast cereal brands in Great Britain 2015-2018, by number of users
- Breakfast cereal brands of Kellogg's ranked by number of users in Great Britain in 2018 (in 1,000s)Leading breakfast cereal brands of Kellogg's in GB 2018, by number of users
- Leading Nestlé breakfast cereals ranked by number of users in Great Britain in 2018 (in 1,000 people)Leading Nestlé breakfast cereals in Great Britain 2018, by number of users
- Breakfast cereal brands of Quaker ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Leading breakfast cereal brands of Quaker in GB 2013-2018, by number of users
- Breakfast cereal brands of Weetabix ranked by number of users in Great Britain between 2013 and 2018 (in 1,000s)Leading breakfast cereal brands of Weetabix in GB 2013-2018, by number of users
- Breakfast cereal brands of Jordans ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal brands of Jordans in Great Britain 2013-2018, by number of users
- Breakfast cereals (including porridge/oats) products of Scotts ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal products of Scotts in Great Britain 2013-2018, by number of users
- Breakfast cereal (including porridge/oats) products of Alpen ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal products of Alpen in Great Britain 2013-2018, by number of users
- Trade of breakfast cereals
The most important statistics
- Import value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)Breakfast cereals import value in the United Kingdom (UK) 2007-2018
- Import volume of breakfast cereals in the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)Breakfast cereals import volume in the United Kingdom (UK) 2003-2018
- Export value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)Breakfast cereals export value in the United Kingdom (UK) 2007-2018
- Volume of breakfast cereals exports from the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)Breakfast cereals export volume in the United Kingdom (UK) 2003-2018
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Statistics
- Foods consumed for breakfast in Ireland and Great Britain 2016
- Consumer needs from the breakfast occasion in the United Kingdom (UK) in 2016
- Proportion of individuals eating breakfast daily in Ireland in 2016
- Volume of breakfast food available for consumption per person in Canada 2010-2018
- Breakfast cereals usage in Spain 2016, by product type
- Trend in adults choosing quick meals in Great Britain 2005-2017
- Breakfast habits in Belgium 2014, by place
- Share of French practicing permanent diets 2017, by type
- Share of French practicing occasional diets 2017, by type
- Share of individuals eating breakfast in Belgium in 2014, by frequency
- Opinion on the meaning of eating well among French 2017
- Italy: eating for pleasure 2015
- Share of individuals sharing meals with family in Belgium 2014, by frequency
- Meals regularly skipped during the working week in the United Kingdom (UK) 2015
- Consumers avoiding food ingredients or nutrients Australia 2015/2016, by gender
- Hotel breakfast prices in selected European cities 2017
- Ireland: frequency of having breakfast during weekdays and weekends 2016
- Consumption of croissants in the U.S. 2011-2023
- Survey on frequency of eating breakfast in Sweden 2016, by age group
- Breakfast cereal and cereal bars: UK export value 2001-2018
Statistics on "Breakfast cereal consumption in the UK - Market overview"
- Supermarket value sales of ambient food in Great Britain 2018
- Supermarket unit sales of ambient food in Great Britain 2018
- Cereal production value in the United Kingdom (UK) 2003-2018
- Bakery product and cereal retail sales turnover in the United Kingdom (UK) 2008-2017
- Bread and cereal purchase trend in the United Kingdom 2005-2018
- Expenditure on bread and cereals in the United Kingdom 2005-2018
- Weekly UK household consumption of breakfast cereals 2006-2017
- Bread consumer price index (CPI) annual average in the United Kingdom (UK) 2003-2018
- Producer price index of cereals in the United Kingdom (UK) 1994-2018
Statistics on "Breakfast cereal consumption in the UK - Consumption"
- Weekly UK household consumption of breakfast cereals 2006-2017
- Frequency of eating breakfast not at home in the United Kingdom (UK) 2018
- Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
- Breakfast cereal usage in Great Britain 2013-2018, by user type
- Frequency of breakfast cereal usage in Great Britain 2013-2018
Statistics on "Breakfast cereal consumption in the UK - Breakfast brand products"
- Leading breakfast cereal brands in Great Britain 2015-2018, by number of users
- Leading breakfast cereal brands of Kellogg's in GB 2018, by number of users
- Leading Nestlé breakfast cereals in Great Britain 2018, by number of users
- Leading breakfast cereal brands of Quaker in GB 2013-2018, by number of users
- Leading breakfast cereal brands of Weetabix in GB 2013-2018, by number of users
- Breakfast cereal brands of Jordans in Great Britain 2013-2018, by number of users
- Breakfast cereal products of Scotts in Great Britain 2013-2018, by number of users
- Breakfast cereal products of Alpen in Great Britain 2013-2018, by number of users
- Leading breakfast cereal brands of Asda in GB 2013-2018, by number of users
- Leading breakfast cereal brands of Sainsbury's in GB 2013-2018 by number of users
- Breakfast cereal brands of Tesco in Great Britain 2013-2018, by number of users
Statistics on "Breakfast cereal consumption in the UK - Trade of breakfast cereals"
Further related statistics
- Foods consumed for breakfast in Ireland and Great Britain 2016
- Consumer needs from the breakfast occasion in the United Kingdom (UK) in 2016
- Proportion of individuals eating breakfast daily in Ireland in 2016
- Volume of breakfast food available for consumption per person in Canada 2010-2018
- Breakfast cereals usage in Spain 2016, by product type
- Trend in adults choosing quick meals in Great Britain 2005-2017
- Breakfast habits in Belgium 2014, by place
- Share of French practicing permanent diets 2017, by type
- Share of French practicing occasional diets 2017, by type
- Share of individuals eating breakfast in Belgium in 2014, by frequency
- Opinion on the meaning of eating well among French 2017
- Italy: eating for pleasure 2015
- Share of individuals sharing meals with family in Belgium 2014, by frequency
- Meals regularly skipped during the working week in the United Kingdom (UK) 2015
- Consumers avoiding food ingredients or nutrients Australia 2015/2016, by gender
- Hotel breakfast prices in selected European cities 2017
- Ireland: frequency of having breakfast during weekdays and weekends 2016
- Consumption of croissants in the U.S. 2011-2023
- Survey on frequency of eating breakfast in Sweden 2016, by age group
- Breakfast cereal and cereal bars: UK export value 2001-2018
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