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Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
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Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*
by Nils-Gerrit Wunsch,
last edited
Aug 22, 2019
Breakfast is often referred to as the most important meal of the day, yet in 2017, nearly one in two Brits said they rarely had time to eat a proper breakfast. Between 2005 and 2017, the highest share of British people found time to eat breakfast during 2009, with 2005 finding the highest share (56 percent) of British adults rushing out the door without having a proper breakfast. One possible negative effect of skipping breakfast can be the disruption of our inner body clock.
Breakfast habits
A little more than two thirds of people in the UK eat their breakfast at home every day of the week. However, eight percent said they did not eat breakfast at home even once in the week prior to the interview. The trend towards healthier food has not spared the British breakfast table and almost two thirds said they changed their breakfast on weekdays to be more healthy. This, together with the high amounts of sugar found in some cereals, may explain the recent drop in cereal purchases. Furthermore, the number of people who heavily rely on cereals for their breakfast is declining.
Cereal brands
Kellogg’s products are the most commonly eaten cereal brand in the UK, although the brand has lost some consumers favor since 2015. Currently the only winners, in terms of consumer numbers on the market seem to be own brand products that are either Tesco products or come from supermarkets not among the big four.
Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*
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by Nils-Gerrit Wunsch,
last edited
Aug 22, 2019
Breakfast is often referred to as the most important meal of the day, yet in 2017, nearly one in two Brits said they rarely had time to eat a proper breakfast. Between 2005 and 2017, the highest share of British people found time to eat breakfast during 2009, with 2005 finding the highest share (56 percent) of British adults rushing out the door without having a proper breakfast. One possible negative effect of skipping breakfast can be the disruption of our inner body clock.
Breakfast habits
A little more than two thirds of people in the UK eat their breakfast at home every day of the week. However, eight percent said they did not eat breakfast at home even once in the week prior to the interview. The trend towards healthier food has not spared the British breakfast table and almost two thirds said they changed their breakfast on weekdays to be more healthy. This, together with the high amounts of sugar found in some cereals, may explain the recent drop in cereal purchases. Furthermore, the number of people who heavily rely on cereals for their breakfast is declining.
Cereal brands
Kellogg’s products are the most commonly eaten cereal brand in the UK, although the brand has lost some consumers favor since 2015. Currently the only winners, in terms of consumer numbers on the market seem to be own brand products that are either Tesco products or come from supermarkets not among the big four.
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- Release date
- June 2017
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2005 to 2017
- Number of respondents
- 1178**
- Age group
- 16 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Data represents the share of respondents reporting that the statement "I rarely have time to eat a proper breakfast" applies to them personally 'a lot' or 'a little'.
** 2017 survey. n (2015) = 1009. n (2013)= 1,029. Number of survey respondents from 2005 to 2011 not specified.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2017
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2005 to 2017
- Number of respondents
- 1178**
- Age group
- 16 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Data represents the share of respondents reporting that the statement "I rarely have time to eat a proper breakfast" applies to them personally 'a lot' or 'a little'.
** 2017 survey. n (2015) = 1009. n (2013)= 1,029. Number of survey respondents from 2005 to 2011 not specified.
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Leading breakfast cereal brands in Great Britain 2015-2018, by number of users
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Leading breakfast cereal brands of Kellogg's in GB 2018, by number of users
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Leading Nestlé breakfast cereals in Great Britain 2018, by number of users
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Leading breakfast cereal brands of Weetabix in GB 2013-2018, by number of users
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Statistics on "Breakfast cereal consumption in the UK"
- Market overview
The most important statistics
- Supermarket value sales of ambient food in Great Britain in 2018 (in million GBP)Supermarket value sales of ambient food in Great Britain 2018
- Supermarket unit sales of ambient food in Great Britain in 2018 (in million units)Supermarket unit sales of ambient food in Great Britain 2018
- Value of cereal production in the United Kingdom (UK) from 2003 to 2018 (in million GBP)Cereal production value in the United Kingdom (UK) 2003-2018
- Turnover from retail sale of bakery products and cereals (including rice and pasta) in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Bakery product and cereal retail sales turnover in the United Kingdom (UK) 2008-2017
- Annual expenditure on bread and cereals in the United Kingdom from 2005 to 2018, based on volume* (in million GBP)Bread and cereal purchase trend in the United Kingdom 2005-2018
- Consumer spending on bread and cereals in the United Kingdom from 2005 to 2018 (in million GBP)*Expenditure on bread and cereals in the United Kingdom 2005-2018
- Average purchase per person per week of breakfast cereals in the United Kingdom (UK) from 2006 to 2016/2017 (in grams)Weekly UK household consumption of breakfast cereals 2006-2017
- Consumer price index (CPI) of bread and cereals in the United Kingdom (UK) from 2003 to 2018Bread consumer price index (CPI) annual average in the United Kingdom (UK) 2003-2018
- Consumption
The most important statistics
- Average purchase per person per week of breakfast cereals in the United Kingdom (UK) from 2006 to 2016/2017 (in grams)Weekly UK household consumption of breakfast cereals 2006-2017
- How often do you usually eat or buy breakfast away from home?*Frequency of eating breakfast not at home in the United Kingdom (UK) 2018
- Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*Trend in adults who rarely have time to eat breakfast in Great Britain 2005-2017
- Number of people using breakfast cereals (including porridge/oats) in Great Britain between 2013 and 2018, by user type (in 1,000s)Breakfast cereal usage in Great Britain 2013-2018, by user type
- Number of people using breakfast cereals (including porridge and oats) in Great Britain between 2013 and 2018, by frequency of use (in 1,000 people)Frequency of breakfast cereal usage in Great Britain 2013-2018
- Breakfast brand products
The most important statistics
- Breakfast cereal brands (including porridge and oats) ranked by number of users in Great Britain from 2015 to 2018 (in 1,000s)Leading breakfast cereal brands in Great Britain 2015-2018, by number of users
- Breakfast cereal brands of Kellogg's ranked by number of users in Great Britain in 2018 (in 1,000s)Leading breakfast cereal brands of Kellogg's in GB 2018, by number of users
- Leading Nestlé breakfast cereals ranked by number of users in Great Britain in 2018 (in 1,000 people)Leading Nestlé breakfast cereals in Great Britain 2018, by number of users
- Breakfast cereal brands of Quaker ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Leading breakfast cereal brands of Quaker in GB 2013-2018, by number of users
- Breakfast cereal brands of Weetabix ranked by number of users in Great Britain between 2013 and 2018 (in 1,000s)Leading breakfast cereal brands of Weetabix in GB 2013-2018, by number of users
- Breakfast cereal brands of Jordans ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal brands of Jordans in Great Britain 2013-2018, by number of users
- Breakfast cereals (including porridge/oats) products of Scotts ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal products of Scotts in Great Britain 2013-2018, by number of users
- Breakfast cereal (including porridge/oats) products of Alpen ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)Breakfast cereal products of Alpen in Great Britain 2013-2018, by number of users
- Trade of breakfast cereals
The most important statistics
- Import value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)Breakfast cereals import value in the United Kingdom (UK) 2007-2018
- Import volume of breakfast cereals in the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)Breakfast cereals import volume in the United Kingdom (UK) 2003-2018
- Export value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)Breakfast cereals export value in the United Kingdom (UK) 2007-2018
- Volume of breakfast cereals exports from the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)Breakfast cereals export volume in the United Kingdom (UK) 2003-2018
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- Share of French practicing permanent diets 2017, by type
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- Share of individuals eating breakfast in Belgium in 2014, by frequency
- Opinion on the meaning of eating well among French 2017
- Italy: eating for pleasure 2015
- Share of individuals sharing meals with family in Belgium 2014, by frequency
- Meals regularly skipped during the working week in the United Kingdom (UK) 2015
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- Hotel breakfast prices in selected European cities 2017
- Ireland: frequency of having breakfast during weekdays and weekends 2016
- Consumption of croissants in the U.S. 2011-2023
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- Madindeks 2017
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Statistics on "Breakfast cereal consumption in the UK"
- Supermarket value sales of ambient food in Great Britain in 2018 (in million GBP)
- Supermarket unit sales of ambient food in Great Britain in 2018 (in million units)
- Value of cereal production in the United Kingdom (UK) from 2003 to 2018 (in million GBP)
- Turnover from retail sale of bakery products and cereals (including rice and pasta) in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Annual expenditure on bread and cereals in the United Kingdom from 2005 to 2018, based on volume* (in million GBP)
- Consumer spending on bread and cereals in the United Kingdom from 2005 to 2018 (in million GBP)*
- Average purchase per person per week of breakfast cereals in the United Kingdom (UK) from 2006 to 2016/2017 (in grams)
- Consumer price index (CPI) of bread and cereals in the United Kingdom (UK) from 2003 to 2018
- Average output price of cereals in the United Kingdom (UK) from 1994 to 2018 (as producer price index)
- How often do you usually eat or buy breakfast away from home?*
- Share of British adults who "rarely have time to eat a proper breakfast" in Great Britain from 2005 to 2017*
- Number of people using breakfast cereals (including porridge/oats) in Great Britain between 2013 and 2018, by user type (in 1,000s)
- Number of people using breakfast cereals (including porridge and oats) in Great Britain between 2013 and 2018, by frequency of use (in 1,000 people)
- Breakfast cereal brands (including porridge and oats) ranked by number of users in Great Britain from 2015 to 2018 (in 1,000s)
- Breakfast cereal brands of Kellogg's ranked by number of users in Great Britain in 2018 (in 1,000s)
- Leading Nestlé breakfast cereals ranked by number of users in Great Britain in 2018 (in 1,000 people)
- Breakfast cereal brands of Quaker ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)
- Breakfast cereal brands of Weetabix ranked by number of users in Great Britain between 2013 and 2018 (in 1,000s)
- Breakfast cereal brands of Jordans ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)
- Breakfast cereals (including porridge/oats) products of Scotts ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)
- Breakfast cereal (including porridge/oats) products of Alpen ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)
- Breakfast cereal brands of Asda ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)
- Breakfast cereal brands of Sainsbury's ranked by number of users in Great Britain from 2013 to 2018 (in 1,000)
- Breakfast cereal brands of Tesco ranked by number of users in Great Britain from 2013 to 2018 (in 1,000)
- Import value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)
- Import volume of breakfast cereals in the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)
- Export value of breakfast cereals in the United Kingdom (UK) from 2007 to 2018* (in million GBP)
- Volume of breakfast cereals exports from the United Kingdom (UK) from 2003 to 2018* (in 1000 tons)
- Share of foods consumed for breakfast in Ireland and Great Britain in 2016
- Consumer needs from the breakfast occasion in the United Kingdom (UK) in 2016
- Share of individuals eating breakfast daily in Ireland in 2016, by age and gender
- Volume of breakfast food available for consumption per person in Canada from 2010 to 2018 (in kilograms)
- Number of people using breakfast cereals (including porridge/oats) in Spain in 2016, by product type (in 1,000s)
- Share of British adults who "tend to pick foods that are quick to cook" in Great Britain from 2005 to 2017*
- Share of individuals having breakfast in Belgium in 2014, by place
- Percentage of French practicing permanent food diets in 2017, by type of diet
- Percentage of French practicing occasional food diets in 2017, by type of diet
- Share of individuals having breakfast in Belgium in 2014, by frequency
- What is the meaning of "eating well" for you?*
- Which of the following statements do you agree with regarding eating for pleasure?
- Share of individuals sharing meals with family members in Belgium in 2014, by frequency
- Regularly skipped meals during the working week in the United Kingdom (UK) in 2015
- Share of consumers avoiding certain nutrients and ingredients in their daily diets in Australia in 2015/2016, by gender
- Average price of a hotel breakfast in selected European cities as of 2017* (in euros)
- Frequency of having breakfast during weekdays and weekends in Ireland in 2016
- U.S. population: Consumption of croissants from 2011 to 2023
- How often do you eat breakfast?
- Value of breakfast cereal and cereal bars exported from the United Kingdom (UK) from 2001 to 2018 (in 1,000 GBP)
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