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Breakfast cereals in the UK - statistics and facts

Breakfast cereals are a popular choice for morning meals in Britain. A multitude of cereal brands are consumed by millions of British consumers each year. Kellogg's alone could be found on 15 million British kitchen tables. In the United Kingdom, the market for breakfast cereals was worth close to 2.8 billion U.S. dollars in revenue. About 580 million kilograms of breakfast cereals were eaten in the UK. In 2020, market revenues and consumption volumes both saw an uptick compared to prior years. The cause for this was very likely the increased time consumers spent at home due to the coronavirus pandemic where they ate more breakfast cereals.

Breakfast cereal consumption

UK consumers eating breakfast out of their home is a rare sight. About three quarters of people in the UK do so less than once a month or never, while only three percent eat breakfast away from home three or more times a week. Every week the average UK household consumes 122 grams of breakfast cereals. During the past decade consumption has overall been slowly declining. Breakfast cereals are still eaten once or more times a day by close to 14.7 million Brits, even though consumption frequencies of breakfast cereals have also been declining prior to the pandemic.

Cereal brands

The brand with the highest reach among British cereal consumers was Kellogg's Corn Flakes. It was the only brand that reached more than 5.4 million Brits. The next most popular choice for breakfast cereal was Quaker Oats So Simple which reached 4.9 million kitchen tables. The single most popular private label breakfast cereal was Tesco's which reached over a million British consumers. It is hardly surprising that Tesco, leader on the British grocery market, achieves the highest reach with its private label products. All other private label breakfast cereals of Tesco reached a combined 4.2 million customers.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Breakfast cereals in the UK".

Breakfast cereal consumption in the UK

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Breakfast cereals in the UK" and take you straight to the corresponding statistics.

Breakfast cereal trade

Consumption of breakfast cereals

Breakfast cereal brands


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