Apple Users Are the Most Valuable Online Shoppers

In case you're operating an online shop, you better make sure it looks good on Apple devices. That is one takeaway from Monetate's latest E-Commerce Quarterly report, which compares e-commerce metrics such as conversion rates and average order value across different platforms. According to the report not only are Apple users more likely to make a purchase when they visit an e-commerce website but they also spend more money when they do. That is true for all device categories, as Mac, iPad and iPhone users show higher conversion rates and higher average order value than PC, tablet and smartphone users on other platforms.