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Sustainability expectations on the rise in the travel sector
A 2021 survey of global travelers commissioned by Booking.com found that 35 percent of respondents believed that accommodations should have room electricity controlled by a keycard or sensor in order to reduce energy use. This was up from 30 percent on the previous year's survey and reflected an overall increase in expectations that accommodation providers should take a greater role in sustainability from 2020 to 2021.
Description
This graphic shows that sustainability expectations are growing in the travel sector.
Travelers opinions on the sustainability efforts of selected sectors in the tourism industry worldwide as of January 2020
Distribution of global travelers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead from 2016 to 2022
Should travel companies offer consumers more sustainable travel choices?
Share of travelers who look for accommodation with impressive sustainability innovation worldwide as of July 2023, by country
Share of travelers that would feel reassured when staying in an accommodation with an "eco-label" in the United States in 2020
Share of travelers that would be more likely to use an online platform that offers a search option for alternate and green accommodations in the United States as of December 2020, by generation
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