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European Accommodation Market Is Bigger Thanks to Online Travel Agencies
An Oxford Economics study shows that from 2012 to 2019, the number of hotel room nights booked using online travel platforms continued to grow, while nights booked with other avenues stayed constant. This shows that online travel agencies help to grow the accommodation business in Europe, making the pie bigger.
Description
This graphic shows that online travel agencies help to grow the accommodation market in Europe.
Number of aggregated downloads of leading online travel agency apps worldwide 2023
Number of aggregated downloads of leading online travel agency apps in the U.S. 2023
Online travel agency usage penetration in Japan 2023, by age group
Online travel agency usage penetration in Japan 2023
Use of online travel agency in Japan 2023, by purpose
Online travel agency usage India 2023, by age group
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