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European Accommodation Market Is Bigger Thanks to Online Travel Agencies
An Oxford Economics study shows that from 2012 to 2019, the number of hotel room nights booked using online travel platforms continued to grow, while nights booked with other avenues stayed constant. This shows that online travel agencies help to grow the accommodation business in Europe, making the pie bigger.
Description
This graphic shows that online travel agencies help to grow the accommodation market in Europe.
Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019
Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016
Share of hotel overnight bookings made through online booking agencies (OTAs) in Europe from 2013 to 2019
Distribution of hotel overnight bookings in Europe in 2019, by channel
Percentage growth in online travel agency (OTA) gross bookings in Europe in 2013 and 2014, with a forecast until 2016
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