Most used hotel night booking channels in Europe 2019

Distribution of hotel overnight bookings in Europe in 2019, by channel

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Release date

July 2020



Survey time period

February and March 2020

Number of respondents


Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.

Results are weighted values.

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