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Market share of hotel booking distribution channels in Europe 2017

Market share of overnight booking distribution channels in Europe in 2017

by Jennifer Luty, last edited Jun 15, 2018
Market share of hotel booking distribution channels in Europe 2017 This statistic presents the market shares of hotel booking distribution channels in Europe in 2017. Online booking agencies (such as Booking.com and Expedia) represented 26 percent of overnight bookings in Europe. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Europe.
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Market share of overnight booking distribution channels in Europe in 2017

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