Market share of hotel booking distribution channels in Europe 2017

This statistic presents the market shares of hotel booking distribution channels in Europe in 2017. Online booking agencies (such as Booking.com and Expedia) represented 26 percent of overnight bookings in Europe. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Europe.

Market share of overnight booking distribution channels in Europe in 2017

Market share of overnights
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Sources

Release date

May 2018

Region

Europe

Survey time period

February and March 2018

Number of respondents

3412*

Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

Results are weighted values.

* Data for the whole study was based on observations from 3,412 European hotels (2,744 respondents from individual hotels collected through an online survey; data from 2 hotel chains integrated an additional 18 respondents on a property level for 5 countries; 5 countries aggregated data for distribution channels and OTA market shares from 6 hotel chains comprising 650 hotels). The source does not specify further methodological information on how data for this statistic was calculated.

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