Australian Hoteliers Value International Exposure From Digital Platforms

According to an EY-Parthenon survey of APAC hoteliers, what Australian accommodation providers value the most about online travel platforms is the global exposure such platforms can provide. Incremental bookings enabled by online travel platforms is another benefit universally celebrated by Australian hoteliers. An Oxford Economics study shows that in 2019 alone, 4.1 additional room nights were booked in Australia thanks to such platforms.