AI Uptake in the European Accommodation Sector

Across Europe, only 8% of accommodation businesses already make use of AI-powered business applications, such as customer chatbots or dynamic pricing algorithms. A further 23% do not currently use AI tools but plan on introducing them in the next six months, which could amount to a quadrupling of AI business users in the accommodation sector within a very short period of time.

The European Accommodation Barometer Summer 2023 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. Download the report here. To learn more about what's on the minds of European hoteliers this summer season, watch the online presentation of the summer edition of the Accommodation Barometer.