Domestic Gives Way to International Travel: 2032 Forecast

In a region like Europe where much of the population lives within a few hours’ drive of the nearest international border, international travel makes up as much as two thirds of the region’s tourism. In the U.S., however, this statistic is flipped. Only around 20% of tourism revenue in North America is from international tourism, with a sizable share being from neighbors north and south of the border. So unlike Europe, America’s greatest tourism market is in fact homegrown.