Buy Now, Pay Later

How Americans Take Advantage of 'Buy Now, Pay Later'

Over the past few years, Buy Now, Pay Later (BNPL) services have quickly gained popularity as an alternative to credit cards or other “traditional” payment methods. Offering a convenient and flexible payment option, BNPL services such as PayPal, Affirm, Afterpay or Klarna allow consumers to make purchases with delayed payment or to even spread the costs over installments without interest or with minimal fees. This approach is especially appealing to younger (and often cash-strapped) consumers seeking immediate gratification without the nuisance of having to pay right away.

According to Statista Consumer Insights, 41 percent of U.S. adults have used Buy Now, Pay Later services in the past 12 months with another 22 percent saying they haven’t but could imagine doing so in the future. When looking at how Americans take advantage of BNPL services, it’s clear that they try to avoid additional costs. While 18 percent of respondents have paid in installments without extra fees or interest and 16 percent have paid the whole amount at a later time, paying in installments with additional charges is less popular at 10 percent.

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This chart shows how and if Americans use Buy Now, Pay Later services.

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Biggest buy now, pay later (BNPL) services based on user count in the United States in 2020 (in millions)
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Use of buy now, pay later (BNPL) in the United States from April to December 2025, by financial lifestyle
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Share of respondents who said they had used a buy now, pay later (BNPL) service in the United States from 2020 to 2023, by age and gender
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Share of respondents in the United States who used PayPal, Afterpay, Affirm, or Apple Pay Later for buy now, pay later (BNPL) as of June 2023
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Monthly installs of the buy now, pay later (BNPL) apps from Klarna, Affirm, Afterpay, and QuadPay in the United States from January to September 2020 (in 1,000s)
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Share of consumers that use buy now, pay later services at checkout in the United States in 2021

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