Buy now, pay later (BNPL) monthly app installs overall in the U.S. 2020
Monthly installs of mobile apps which enable U.S. consumers to purchase goods on payments plans doubled between April and September 2020. This conclusion was reached after an analysis of installation data that included Klarna, Affirm, Afterpay, and QuadPay. No figures were provided for the providers individually, but what is noticeable is their growth since lockdown began: U.S. installs for the buy now pay later - or BNPL - apps grew substantially in May, before declining in the summer, and then picking up again in August and September. The source adds the 1.4 million installs in September equaled the all-time record that was set in December 2019. BNPL or buy now pay later is an alternative form of consumer lending, where consumers can split their purchase into multiple installments, and is a payments option is increasingly offered in online shopping.