Over the past few years, Buy Now, Pay Later (BNPL) services have quickly gained popularity as an alternative to credit cards or other “traditional” payment methods. Offering a convenient and flexible payment option, BNPL services such as PayPal, Affirm, Afterpay or Klarna allow consumers to make purchases with delayed payment or to even spread the costs over installments without interest or with minimal fees. This approach is especially appealing to younger (and often cash-strapped) consumers seeking immediate gratification without the nuisance of having to pay right away.
According to Statista Consumer Insights, roughly half of U.S. adults have used Buy Now, Pay Later services in the past with roughly 40 percent of those who haven’t saying they could imagine doing so in the future. When looking at how Americans take advantage of BNPL services, it’s clear that they try to avoid additional costs. While 21 percent of respondents have either paid the whole amount at a later time or paid in installments without extra fees or interest, paying in installments with additional charges is less popular at 13 percent.