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Most Future New Travelers Will Come From China

According to the WTM Global Travel Report published by World Travel Market, China will see the greatest growth of households being able to afford to travel in the coming decade. Between 2024 and 2033, it is estimated that more than 60 million Chinese households will join the +$35,000 (in 2015 constant prices) income group, crossing the defined threshold that allows them to travel.

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This graphic shows a list of selected countries with the number of new households being able to afford travel.

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Number of domestic visitor arrivals in China from 2010 to 2024 (in millions)
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Overseas visitor arrivals in China from 2010 to 2024 (in millions)
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Number of outbound tourists departing from China from 2010 to 2024 (in millions)
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Planned share of annual disposable income to be spent on travelling among travelers in China in 2024
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Travel and tourism revenue in China from 2017 to 2030, by segment (in million U.S. dollars)
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Income generated from vacation road trip consumers in rural areas in China from 2022 to 2024 (in billion yuan)

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