Smart Travel: Broad Trust in AI Tools for Personalized Planning

The travel and accommodation industry has been one of the early adopters of AI technlogies. Not only have businesses been quick to apply AI chatbots, automated check-in and machine translation but consumers are also demonstrating their ability and willingness to use AI. The SiteMinder Changing Traveler Report 2025 found that globally almost 80% of travelers are open to using AI for planning, booking and experiencing their holiday. Indonesian travelers were most open to the using AI while just over a third of Canadians and Australians still have reservations.