How Generative AI is Changing Travel Planning

Generative AI becoming ever more integrated into how we plan, book and experience travel. One 2024 survey of international tavelers already suggests that as many as 8 in 10 travelers are open to using AI in conjunction with organizing a holiday. Diving deeper, the Phocuswright Travelers and Tech 2024 report found that U.S. travelers were most likely to be using AI for inspiration on where to go, however some are using generative AI for more advanced tasks such as comparing destinations (45%) and putting a travel itinerary together (38%).