Sponsored post by Booking.com
From Researching to Booking: Many Travelers Act on AI-Generated Tips
A Deloitte study has found that at least a third of people who use AI for travel tips will visit the websites recommended to them or follow through with the recommendation and make a booking. Accommodation was the most common AI travel recommendation to be booked without any further research, while going to a restaurant or choosing activities were more regularly researched further.
Description
This infographic shows the actions users have taken after asking generative AI for travel tips.
Main ways travel companies used generative artificial intelligence (AI) worldwide as of 3rd quarter 2024
Most common artificial intelligence (AI) features used by travelers to enhance their vacation experiences worldwide in 2025
Ways that travelers want artifial intelligence to improve their travel experiences worldwide as of May 2025
Share of travelers open to using artificial intelligence (AI) for accommodation planning or booking as of August 2024, by country
Main ways digital travelers used generative AI for leisure travel in the United States as of 2024
Likelihood of using a travel company with advanced AI tools to enhance the booking experience over one that does not in the United States as of July 2025
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