Politics

The Issues Brits Want Brands to Speak Out About

Many Brits care deeply about the political standpoint of the brands they use. In a recent survey by Statista Consumer Insights, 45 percent of respondents said that they would boycott a brand whose public stance they disagree with.

The topic of discussion is important, with nearly two thirds (64 percent) of respondents saying that they think brands should speak out about mental health. A similar proportion (63 percent) said the same for climate change. Less than three in ten UK adults surveyed thought that brands need to speak up when it comes to political candidates and the subject of religion.

Description

This chart shows the share of respondents who agree that brands should take a public stand on various issues.

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Leading social issues consumers believed brands should speak out on in the United States as of May 2025
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Reasons why brands did not take a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023
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Adults' attitudes towards brands' values, causes, and stances on social issues in the United States as of March 2025
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Appropriateness of brands taking a stance on politically charged issues according to marketing leaders at for-profit companies in the United Kingdom (UK) as of February 2023
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Percentage of adults less likely to buy products or use services from a corporation taking a stand on a political issue they disagree with in the United States as of February 2026
Share of consumers who would buy from a brand that has similar political beliefs in Great Britain in 2024, by age group

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