U.S. consumers who support brands taking stance on social issues 2017, by age

Should brands take a public stance on social issues?

by A. Guttmann, last edited Apr 5, 2018
U.S. consumers who support brands taking stance on social issues 2017, by age The statistic shows the share of U.S. consumers who supported brands taking a public stance on social issues as of January 2017, by generation. During a survey, 49 percent of respondents aged 18 to 34 stated they believed brands should take a public stance on social issues.
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Should brands take a public stance on social issues?

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