U.S. consumers who support brands taking stance on social issues 2017, by age

Should brands take a public stance on social issues?

U.S. consumers who support brands taking stance on social issues 2017, by age The statistic shows the share of U.S. consumers who supported brands taking a public stance on social issues as of January 2017, by generation. During a survey, 49 percent of respondents aged 18 to 34 stated they believed brands should take a public stance on social issues.
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Should brands take a public stance on social issues?

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Share of respondents who answered "yes"
Millennials (18-34)49%
Gen X (35-49)41%
Boomers (55+)27%
Share of respondents who answered "yes"
Millennials (18-34)49%
Gen X (35-49)41%
Boomers (55+)27%
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The statistic shows the share of U.S. consumers who supported brands taking a public stance on social issues as of January 2017, by generation. During a survey, 49 percent of respondents aged 18 to 34 stated they believed brands should take a public stance on social issues.
Show more
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