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U.S. consumers who support brands taking stance on social issues 2017, by age

Published by Julia Faria, Jan 6, 2023
The statistic shows the share of U.S. consumers who supported brands taking a public stance on social issues as of January 2017, by generation. During a survey, 49 percent of respondents aged 18 to 34 stated they believed brands should take a public stance on social issues.

Should brands take a public stance on social issues?

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Release date

March 2017

Region

United States

Survey time period

January 6 to 9, 2017

Age group

18 years and older

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