Apple Grabs 20% of U.S. Consumer Tech Revenues in 2012

In the fourth quarter of 2012, Apple accounted for an astonishing 20 percent of consumer electronics sales in the United States. According to data published by the NPD Group, the top 5 consumer electronics categories in 2012 were notebook computers, flat-panel TVs, smartphones, tablets and desktop computers, with flat-panel TVs being the only category in which Apple does not hold a strong position. The long-rumoured Apple television set could change that and make Apple an even more dominant force in the consumer electronics industry.

Apple's biggest rival Samsung was able to increase its share of total sales to 9.3 percent, overtaking HP to become the second largest consumer electronics vendor in the U.S.

Description

This chart shows the share of consumer technology revenues grabbed by the top 5 vendors in the United States.

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Share of Apple's revenue worldwide from fiscal 1st quarter 2012 to 2nd quarter 2026, by product category
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Retail revenue from consumer electronics/technology sales in the United States from 2012 to 2026 (in billion of U.S. dollars)
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Ownership of selected digital devices in the United States in 2nd quarter 2025
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Retail revenue from consumer technology product sales in the United States from 2025 to 2026, by segment (in billion U.S. dollars)
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Leading technology hardware and equipment companies worldwide as of May 2026, by revenue (in billion U.S. dollars)
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Retail revenue from consumer technology product sales in the United States from 2019 to 2023, by segment (in billion U.S. dollars)

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