Apple's revenue share by operating segment 2012-2020, by quarter

How many iPhones have been sold in 2018?

In the second quarter of 2020 alone, Apple sold 49.7 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

Share of Apple's revenue by product category from the 1st quarter of 2012 to the 2nd quarter of 2020

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Release date

March 2020



Survey time period

2012 to 2020

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).

* Includes deferrals and amortization of related non-software services and software upgrade rights.
** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services.
*** Includes deferrals and amortization of related non-software services and software upgrade rights. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories.

Data calculated by Statista based on product sales figures and overall sales figures.

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Statistics on "Apple products in the U.S."

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