Apple's revenue share by operating segment 2012-2020, by quarter

Apple’s iPhone sales accounted for 44.26 percent of the company’s overall revenue in the third quarter of fiscal year 2020, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales.

Apple’s revenue growth amid the pandemic

In the third quarter of financial year 2020, Apple’s global revenue reached 59.69 billion U.S. dollars, a year-on-year growth of around 11 percent. This demonstrates Apple’s resilience in a time of challenge, as the coronavirus (COVID-19) pandemic caused economic recessions all over the world. The Americas are Apple’s largest regional market and contributed to more than 45 percent of the firm’s sales in that quarter.

Who are Apple’s competitors?

Having a broad family of products, Apple competes with different companies in different markets. Samsung and Huawei are Apple’s largest adversaries in the global smartphone market, where the company has a share of 13.5 percent in the most recent quarter, trailing the other two. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.