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Apple revenue breakdown by product 2012-2019
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Apple revenue breakdown by product 2012-2019
Share of Apple's revenue by product category from the 1st quarter of 2012 to the 3rd quarter of 2019
by Shanhong Liu,
last edited
Aug 1, 2019
How many iPhones have been sold in 2018?
In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions.iPhone’s popularity
As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.
Apple products
Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.
Share of Apple's revenue by product category from the 1st quarter of 2012 to the 3rd quarter of 2019
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| iPhone* | Mac* | iPad* | Wearables, home and accessories*** | Services** | |
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by Shanhong Liu,
last edited
Aug 1, 2019
How many iPhones have been sold in 2018?
In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions.iPhone’s popularity
As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.
Apple products
Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- 2012 to 2019
- Supplementary notes
-
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).
* Includes deferrals and amortization of related non-software services and software upgrade rights.
** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services.
*** Includes deferrals and amortization of related non-software services and software upgrade rights. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories.
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2019
- Supplementary notes
-
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).
* Includes deferrals and amortization of related non-software services and software upgrade rights.
** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services.
*** Includes deferrals and amortization of related non-software services and software upgrade rights. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories.
Other statistics on the topic
Apple products in the U.S.
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- Mac
The most important statistics
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The most important statistics
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- Number of apps available in leading app stores as of 3rd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)Number of active apps from the Apple App Store 2008-2019
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Statistics
- Apple iPhone: U.S. revenue Q2 2007-Q2 2012
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- Apple
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- iPod
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- Apple Annual Report 2017
- Apple - Environmental Responsibility Report 2018
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- Smartwatches
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- Apple: Mac sales worldwide 2002-2018
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- Apple App Store: annual gross app revenue 2017-2018
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- Consumption volume of apples in Austria 2008-2018
- Total sales value of apples in Norway 2010-2018
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- Reasons for usage of herbicides on dessert apple crops in the UK in 2016
- Apple production volume in France 2008-2017
- Chile: apple consumption volume 2010-2018
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