Digital Markets

Asia's Vast Digital Potential

China has forged its path onto the world stage as an economic power. This also holds true for the digital arena. Homegrown Chinese tech firms like Tencent are becoming more well-known in the West and are serious contenders to brands like Facebook when it comes to monthly active users.

One advantage of Asian tech brands is their ability to tap into a vast domestic potential. China still has huge digital growth potential, while India's online population - a huge crowd of 686 million people - only represents half of the country's population. According to Datareportal, China now actually has more people who have access to the internet than have not. In 2020, almost 60 percent of Chinese people were online, compared with just around half in 2016.

Description

Online vs. offline population in China and India compared to the United States in 2020.

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Number of internet users in China from 2018 to 2022 with forecasts until 2027 (in millions)
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Number of online users in the Asia-Pacific region in 2022, by country or territory (in millions)
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Number of internet users in China from 2005 to 2025 (in millions)
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Countries with the most internet users worldwide as of April 2026 (in millions)
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Number of users in the digital media market China from 2017 to 2027 (in million individuals)
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Number of e-commerce sites who reach more than one percent of the digital population in the Asia Pacific region as of June 2020, by country or region

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