As China's online population continues to grow, the number of Chinese online shoppers also soars: a recent estimate by eMarketer puts the number of Chinese online buyers at 219.8 million in 2012, a 23 percent increase over 2011. The United States had 150 million online buyers in 2012, but remains the largest e-commerce market in terms of total sales.
China is expected to become the second largest e-commerce market in the world this year, taking an estimated share of 14 percent of total sales and surpassing the UK and Japan.
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