China Now Has 220 Million Online Buyers
As China's online population continues to grow, the number of Chinese online shoppers also soars: a recent estimate by eMarketer puts the number of Chinese online buyers at 219.8 million in 2012, a 23 percent increase over 2011. The United States had 150 million online buyers in 2012, but remains the largest e-commerce market in terms of total sales.
China is expected to become the second largest e-commerce market in the world this year, taking an estimated share of 14 percent of total sales and surpassing the UK and Japan.
China is expected to become the second largest e-commerce market in the world this year, taking an estimated share of 14 percent of total sales and surpassing the UK and Japan.