The iPad Still Dominates Tablet Usage
Despite the iPad's disappointing recent sales figures, Apple remains the number one tablet brand by a wide margin. Even though Apple's competitors, Samsung in particular, have recently narrowed the gap in terms of shipments, Apple's installed base (the company sold more than 200 million iPads since its introduction in June 2010) is still far greater than that of any of the company's competitors.
Data recently published by online ad network Chitika nicely illustrates how big Apple's lead in the tablet market still is. Chitika tracks tablet usage based on tablet-based impressions in its ad network and no competing brand even comes close to Apple in that regard. In April 2014, iPads accounted for 77% of tablet-based web usage in North America, dwarfing the share of Samsung and Amazon at 8% and 6% respectively.
Worldwide tablet shipments from 2nd quarter 2010 to 2nd quarter 2015 (in million units)
Worldwide tablet shipments 2010-2015, by quarter
Global Apple iPad sales from 3rd fiscal quarter of 2010 to 3rd fiscal quarter of 2015 (in million units)*
Apple iPad sales worldwide 2010-2015, by quarter
Projected unit shipments of tablets worldwide from 2010 to 2019 (in million units)
Global tablet shipments forecast 2010-2019
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