Global Apple iPad sales from 3rd quarter 2010 to 4th quarter 2014 (in million units)

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Fiscal quartersSales in million units
Q3 '10 -
Q4 '10 -
Q1 '11 -
Q2 '11 -
Q3 '11 -
Q4 '11 -
Q1 '12 -
Q2 '12 -
Q3 '12 -
Q4 '12 -
Q1 '13 -
Q2 '13 -
Q3 '13 -
Q4 '13 -
Q1 '14 -
Q2 '14 -
Q3 '14 -
Q4 '14 -
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This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. 4.69 million iPads were sold from January to March 2011 (Q2 2011). The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.


Global iPad sales - additional information

The first Apple iPad was released in April 2010 and there have since been six versions, with the latest two models announced in October 2014. As of June 2014, over 200 million iPads have been sold since it was first released. Following the release of the iPad Air model in November 2013, sales of the device peaked at over 26 million units in the first quarter of 2014, over triple the amount of sales than at the beginning of 2011. These record sales figures generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, and revenue of over 30 billion for the whole of the 2014 fiscal year.

At the beginning of 2012, the iPad dominated the tablet market as it controlled almost 60 percent of total global tablet shipments. However the company has seen its share decrease to under 27 percent in the second quarter of 2014 thanks to increasing competition from Samsung and Lenovo. However Apple still remained the market leader as Samsung held a share of 17.2 percent of shipments and Lenovo had just under 5 percent. Sales of Samsung tablets peaked in the final quarter of 2013, which saw 14.5 million units shipped worldwide. The figure then dropped in 2014 to 8.5 million in the second quarter.

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