Smartphone Shoppers Rarely Close the Deal

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In the past couple of years, smartphones and tablets have become integral parts of our everyday lives. Mobile devices have changed the way we work, the way we read, the way we consume media AND the way we shop.

According to research published by Monetate, a provider of e-commerce solutions, tablets and smartphones accounted for 27% of e-commerce website traffic in Q4 2013, up from 18% in Q4 2012.

Tablets account for more traffic than smartphones do, and the conversion rate on tablets is much higher than it is on smartphones. The data suggests that tablet users actually make purchases on their device while smartphone users browse products and check prices on the go but turn to bigger devices or actual brick-and-mortar stores to make the purchase.



Infographic: Smartphone Shoppers Rarely Close the Deal | Statista
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