Smartphone Shoppers Rarely Close the Deal
In the past couple of years, smartphones and tablets have become integral parts of our everyday lives. Mobile devices have changed the way we work, the way we consume media AND the way we shop.
According to research published by Monetate, a provider of e-commerce solutions, tablets and smartphones accounted for 35% of e-commerce website traffic in Q4 2014, almost doubling from just 18% in Q4 2012.
While smartphones now account for more e-commerce traffic than tablets do, the conversion rate, i.e. the percentage of visitors who actually buy stuff, is much higher on tablets than it is on smartphones. The data suggests that even though smartphones become more and more popular to browse for products and compare prices, consumers still turn to bigger devices to make their online purchases.
- Desktop retail e-commerce sales in the United States from 2002 to 2014 (in billion U.S. dollars)
U.S. retail e-commerce sales 2002-2014
- Net sales revenue of Amazon from 2004 to 2014 (in billion U.S. dollars)
Annual net revenue of Amazon 2004-2014
- U.S. online retail spending on Thanksgiving Day, Black Friday and Cyber Monday from 2008 to 2014
Online retail spending on Thanksgiving, Black Friday and Cyber Monday 2014
- Global mobile shopping order value 2014, by categoryGlobal mobile shopping order value 2014, by category
- Most popular mobile shopping activities in the United Kingdom (UK) 2013Most popular mobile shopping activities in the United Kingdom (UK) 2013
- U.S. online shopping order values in 1st quarter 2014, by smartphone typeU.S. online shopping order values in 1st quarter 2014, by smartphone type
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