Smartphone Shoppers Rarely Close the Deal


In the past couple of years, smartphones and tablets have become integral parts of our everyday lives. Mobile devices have changed the way we work, the way we consume media AND the way we shop.

According to research published by Monetate, a provider of e-commerce solutions, tablets and smartphones accounted for 35% of e-commerce website traffic in Q4 2014, almost doubling from just 18% in Q4 2012.

While smartphones now account for more e-commerce traffic than tablets do, the conversion rate, i.e. the percentage of visitors who actually buy stuff, is much higher on tablets than it is on smartphones. The data suggests that even though smartphones become more and more popular to browse for products and compare prices, consumers still turn to bigger devices to make their online purchases.

Infographic: Smartphone Shoppers Rarely Close the Deal | Statista
Related Infographics
  • Apparel Market in the U.S.
    China Is Top Of The Online Fashion World

    This infographic shows projected turnover from online fashion for USA, Europe and China 2016-2021.

  • E-commerce in the United States
    Americans Wary of Drone Delivery

    This chart shows what American consumers think of potential drone delivery services.

  • Microsoft
    2016's Tech Billionaires

    This chart shows the net worth and main source of wealth of the ten richest tech billionaires in the world.

  • Walmart
    America's Largest Online Retailers

    This chart shows online sales of the largest U.S. online retailers in 2015.

  • Amazon
    Why Prime Members Are so Important to Amazon

    This chart shows the number of Amazon Prime members in the United States.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl