Google Rakes In More Ad Dollars Than U.S. Print Media
Over the past few years, online ads have quickly grown past newspaper and magazine advertising to become the second largest ad medium behind television.
We have played with the numbers a little bit and found an interesting piece of information that nicely illustrates how ad markets have changed in the past decade: in the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole U.S. print media (newspapers and magazines) generated $19.2 billion from print advertising. That is, Google, a company founded 14 years ago, makes more money from advertising than an industry that has been around for more than a hundred years.
Given the fact that Google operates globally, the comparison is obviously unfair and shouldn’t be judged scientifically, but nonetheless it shows how big Google’s ad business really is and how small print advertising has become.
Note: We have been made aware of the fact that Google's revenue figures represent gross revenue, i.e. revenue before payments to publishers. According to Google, the company paid around $4 billion to publishers in the first six months of 2012.
- Number of apps available in leading app stores as of May 2015
Number of apps available in leading app stores 2015
- Worldwide market share of leading search engines from January 2010 to April 2015
Global market share of search engines 2010-2015
- Google's revenue from 1st quarter 2008 to 1st quarter 2015 (in million U.S. dollars)
Google's quarterly revenue as 2008-2015
- Breakdown of U.S. online advertising revenue from 2010 to 2014, by industryBreakdown of U.S. online advertising revenue from 2010 to 2014, by industry
- Gross and net TV advertising revenue in Germany 2002-2014Gross and net TV advertising revenue in Germany 2002-2014
- Quarterly online advertising revenue in the U.S. 2007-2014Quarterly online advertising revenue in the U.S. 2007-2014
- Forecast: revenue display advertising US 2008-2020Forecast: revenue display advertising US 2008-2020
- Forecast: revenue direct mail advertising US 2008-2020Forecast: revenue direct mail advertising US 2008-2020
- Forecast: revenue television broadcasting US 2008-2020Forecast: revenue television broadcasting US 2008-2020
- Forecast: revenue investment advice US 2008-2020Forecast: revenue investment advice US 2008-2020
- Forecast: revenue amusement arcades US 2008-2020Forecast: revenue amusement arcades US 2008-2020
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Jan Ahrens