Facebook Remains the Must-Have Platform for Marketers
With roughly 160 million social network users in the United States alone and 1.4 billion around the globe, marketers can no longer afford to ignore the growing importance of a social media presence to brands.
According to a survey conducted by STRATA, a media buying and solutions provider, 91.9 percent of U.S. ad agencies are currently using social media in client campaigns.
The must-have platform remains Facebook, which is no surprise given the networks huge user base. 82.4 percent of the agencies surveyed use Facebook in their efforts to support their clients’ brands.
Surprisingly, Youtube has retaken second place ahead of Twitter. The video sharing platform is currently used by 41.9 percent of the responding agencies, while only 36.5 percent use Twitter’s micro-blogging service.
- Leading social networks worldwide as of October 2014, ranked by number of active users (in millions)
Global social networks ranked by number of users 2014
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 2nd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 2nd quarter 2014
- Number of smartphone social network users in the United States from 2011 to 2017 (in millions)
Number of U.S. smartphone social network users 2011-2017
- Social media advertising - effectiveness in Q1 2013, by regionSocial media advertising - effectiveness in Q1 2013, by region
- Social media advertising spending in the UK 2011-2013Social media advertising spending in the UK 2011-2013
- Global social media ad spend 2013-2016, by regionGlobal social media ad spend 2013-2016, by region
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