Facebook Remains the Must-Have Platform for Marketers
With roughly 160 million social network users in the United States alone and 1.4 billion around the globe, marketers can no longer afford to ignore the growing importance of a social media presence to brands.
According to a survey conducted by STRATA, a media buying and solutions provider, 91.9 percent of U.S. ad agencies are currently using social media in client campaigns.
The must-have platform remains Facebook, which is no surprise given the networks huge user base. 82.4 percent of the agencies surveyed use Facebook in their efforts to support their clients’ brands.
Surprisingly, Youtube has retaken second place ahead of Twitter. The video sharing platform is currently used by 41.9 percent of the responding agencies, while only 36.5 percent use Twitter’s micro-blogging service.
- Number of monthly active Facebook users worldwide as of 1st quarter 2015 (in millions)
Facebook: number of monthly active users worldwide 2008-2015
- Leading social networks worldwide as of March 2015, ranked by number of active users (in millions)
Global social networks ranked by number of users 2015
- Number of social network users worldwide from 2010 to 2018 (in billions)
Number of global social network users 2010-2018
- Facebook: number of monthly active users worldwide 2008-2015Facebook: number of monthly active users worldwide 2008-2015
- Global social networks ranked by number of users 2015Global social networks ranked by number of users 2015
- Number of global social network users 2010-2018Number of global social network users 2010-2018
- Number of U.S. smartphone social network users 2011-2017Number of U.S. smartphone social network users 2011-2017
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