Facebook Remains the Must-Have Platform for Marketers
With roughly 160 million social network users in the United States alone and 1.4 billion around the globe, marketers can no longer afford to ignore the growing importance of a social media presence to brands.
According to a survey conducted by STRATA, a media buying and solutions provider, 91.9 percent of U.S. ad agencies are currently using social media in client campaigns.
The must-have platform remains Facebook, which is no surprise given the networks huge user base. 82.4 percent of the agencies surveyed use Facebook in their efforts to support their clients’ brands.
Surprisingly, Youtube has retaken second place ahead of Twitter. The video sharing platform is currently used by 41.9 percent of the responding agencies, while only 36.5 percent use Twitter’s micro-blogging service.
- Local vs. national social media advertising spending in the U.S. 2015-2016Local vs. national social media advertising spending in the U.S. 2015-2016
- Social media advertising spending in the U.S. from 2011 to 2018Social media advertising spending in the U.S. from 2011 to 2018
- Social media advertising impact on user behavior in the United Kingdom (UK) 2014Social media advertising impact on user behavior in the United Kingdom (UK) 2014
- Leading U.S. video properties 2016, by unique viewersLeading U.S. video properties 2016, by unique viewers
- Global social networks ranked by number of users 2016Global social networks ranked by number of users 2016
- Most popular product brands on Facebook 2016Most popular product brands on Facebook 2016
- Facebook: number of monthly active users worldwide 2008-2016Facebook: number of monthly active users worldwide 2008-2016
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
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