Facebook Claims Top Spot in U.S. App Ranking
Facebook, a company frequently slammed for its mobile strategy in the past, finished 2012 as the number 1 app for Android and iOS devices in the United States.
In December, 85.6 million Americans aged 18 and older used Facebook’s mobile app on either Android or iOS devices. Facebook overtook Google Maps as the most-used app in October, after Apple had decided to dump Google’s mapping app from iOS 6. Google remains a dominant force in the app space though, as 5 of the top 6 apps are Google apps.
To Facebook, the success of its mobile app is crucial. Mobile advertising accounted for 23 percent of the company’s ad revenues in the past quarter and is considered the main driver behind Facebook’s future revenue growth.
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Apple App Store: number of downloads as of October 2014
- Most popular Apple App Store categories in September 2014, by share of available apps
Most popular Apple App Store categories in September 2014
- Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Monthly app downloads of U.S. smartphone users 2014Monthly app downloads of U.S. smartphone users 2014
- Number of "IKEA Catalog" apps downloaded worldwide 2011-2013Number of "IKEA Catalog" apps downloaded worldwide 2011-2013
- Mobile app downloading penetration in the United Kingdom (UK) as of December 2013Mobile app downloading penetration in the United Kingdom (UK) as of December 2013
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