Facebook Claims Top Spot in U.S. App Ranking
Facebook, a company frequently slammed for its mobile strategy in the past, finished 2012 as the number 1 app for Android and iOS devices in the United States.
In December, 85.6 million Americans aged 18 and older used Facebook’s mobile app on either Android or iOS devices. Facebook overtook Google Maps as the most-used app in October, after Apple had decided to dump Google’s mapping app from iOS 6. Google remains a dominant force in the app space though, as 5 of the top 6 apps are Google apps.
To Facebook, the success of its mobile app is crucial. Mobile advertising accounted for 23 percent of the company’s ad revenues in the past quarter and is considered the main driver behind Facebook’s future revenue growth.
Most popular Apple App Store categories in September 2015, by share of available apps
Most popular Apple App Store categories 2015
Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2015 (in billions)
Apple App Store: number of downloads as of June 2015
Number of free and paid mobile app store downloads worldwide from 2011 to 2017 (in billions)
Mobile app stores: number of free and paid downloads 2011-2017
- Apple App Store: number of downloads as of June 2015Apple App Store: number of downloads as of June 2015
- Google Play: number of Android app downloads as of July 2013Google Play: number of Android app downloads as of July 2013
- Mobile app stores: number of free and paid downloads 2011-2017Mobile app stores: number of free and paid downloads 2011-2017
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